Narciso Cerezo

I am co-founder, CEO and CTO of Elondra S.L., a small software startup company from Spain.
Elondra has developed a high performance, high capacity database and synchronization engine for Java powered cellular phones, that is, simple J2ME.

I don't know it I will really honor the question mark at the end of the title, that's a question you should answer, not me, but I will try to do it.
You will find here my thoughts and experiences as a technology entrepreneur, some information about me, and some programming posts.
Welcome to my blog, thanks for reading it, and I look forward to reading your comments. After all, this blog-thing is about conversations.

I already knew about focus, and I always try to keep focused. Sometimes it's hard, and you need to stop, breath and tell yourself: "keep focus".
But Peter Rip's post How to Double your Valuation has made me think seriously about what we are doing to reach VCs.
The fact is that we started with a very concrete product for a very concrete market: A sales management software for distribution companies that will run on a simple Java-enabled phone, instead of the expensive and difficult PDAs or industrial terminals. The name for this product was BaseMovil.
After all, we ended up with a technology that can be used for almost anything: a database and synchronization engine for Java-enabled phones. So we took the name for the technology, and renamed the product to bmSales.
We're receiving new ideas from customers and prospects every day, and we have developed some interesting solutions (fine emission with integrated photos, generic forms, defect management, etc.).
When we address a concrete forum, we use either a product-based approach or a technology-based one. We choose the one that we think fits best.
But I must admit that the executive summary that we've written for VCs talks a lot more about technology than about the product and it's market, and that's probably an error.
We've not fallen into the trap that Peter says of developing a technology instead of a finished product, but we're surely falling into "selling" the technology to the VC instead of the product.
We know the market that our product addresses, and the VC has a lot more of "wide market wisdom" to imagine where our technology can be applied.
So thank you Peter, we'll rewrite our executive summary focusing on the product but showing the technology behind it. This comes in a very good moment for us, as we're starting the search for VC now.